S2+Boulter+Elizabeth

toc =Stage 2 Determine Acceptable Evidence.=

Role: Your team is an up and coming, newly promoted, advertising pair with Warner Advertising. Even though you both were promoted, you are still the underdogs in your department and must prove your skills. Audience:Warner Advertising and the potential client, gadget guru, Mr. York Situation: You must present an advertising campaign to Mr. York and the rest of Warner's advertising board. Product/Presentation: In your actual campaign pitch to the board, your team must include one of the following: an infomercial, 5 minute silent film, or a 2-D advertisement in addition to a persuasive speech. At the end of the meeting, you must submit a portfolio to Mr. Miller, your highly esteemed boss, for evaluation. This portfolio must include all of the previously mentioned visual ads as well as your persuasive speech. Standards (criteria from both rubrics): Your campaign pitch will be evaluated on your position statement, support for position, audience, closing paragraph, grammar & spelling, attention grabber, content, enthusiasm, staying on topic, voice, creativity, and time. For the iMovie product you will be advertising executives that share parts in a film promoting Mr. York's product. You will be evaluated on your product, enthusiasm, time, teammates, body language, and professionalism. || •Silent ad: Students will create a 5 minute silent ad where they must use only non-verbal signs (positive body language) to promote their product. •Inspiration: students will create an Inspiration 8 outline that visually represents the organization of a speech. •Persuasive speech: Students will prepare a persuasive speech promoting the product. The speech needs to convince the board and the client that they are the best person for the account. •2-D visual ad: Students will create an ad (magazine, billboard, etc.) that features a concise slogan about the product. Blog: students will keep an ongoing blog where they interact with their peers through mini-debates on blogspot.com || •Pre-assessment- students will take part in impromptu speeches where they will present the skills they know and will also create opportunities to grow in skills that are weak. •Mini debates- through mini-debates and comment on blogger.com students will be able to peer and self-evaluate •Rubrics: students will create their own speech rubrics that will help them to self and peer evaluate and aid in the planning process of their WebQuests Peer Evaluation Sheets: these sheets will be used during multiple activities to give students timely feedback. || =Assessment Task Blue Print=
 * Performance Task (Summary in G.R.A.S.P.S. form): **(T)** ||
 * Goal: Your goal is to pitch a powerful advertising campaign, best representing Warner Advertising, to a new client Mr.York, in order to win him over and prove that you can give him the best representation.
 * Other Evidence (quizzes, test, prompts, observations, dialogues, work sample, etc.):**
 * Other Evidence **(OE)** ||
 * •iMovie: Students will create a 1 minute infomercial featuring Mr. York's product.
 * Student Self-Assessment and Reflection**
 * Self-Assessment **(SA)** ||
 * •Blogs- students will use blogger accounts to self-reflect, analyze, critique, and peer edit.

//**What understandings/goals will be assessed through this task?**// **(G)** E2 Speaking Grades 6-8 ||
 * Understanding || Goal (MLR) ||
 * •Need to organize and present information logically and systematically according to SAE and provide feedback for revision. || •Maine Learning Results- E. Listening and Speaking

What criteria are implied in the standard(s) understanding(s) regardless of the task specifics? What qualities must student work demonstrate to signify that standards were met?
 * Big Idea || Big Idea ||
 * •Speech || •Persuasive Speaking ||

//**Through what authentic performance task will students demonstrate understandings?**//
 * //**Task Description:**// **(T)** ||
 * Congratulations on your new position! We are so pleased to have promoted you both in our company, Warner Advertising! Since you are a valued partner in our advertising team, we know that you both are effective advertisers. However, since you are new to our department Mr. Miller, your boss, as well as the rest of the team would like you both to prove your skills. A new promotion means more responsibility and any move up in our company is followed by more clients. Therefore, as a new addition to our advertising team, we want you to score this new client, Mr. York. We would like you to be the face of Warner Advertising by pitching a powerful campaign for Mr. York's product, proving that you (along with Warner Advertising) are the right team to secure the account and represent the product. You will do this through an infomercial, a silent ad, a 2-D ad, and a persuasive speech. ||

//**What student products/performances will provide evidence of desired understandings?**//
 * Type II Product || Type of Presentation ||
 * •Persuasive speech || •Presentation to board and potential client ||

//**By what criteria will student products/performances be evaluated?**// •Enthusiasm 15% •Time 5% •Teammates 10% • Body Language 40% || •Content 50% •Enthusiasm 15% •Stays on Topic 15% •Voice 10% •Creativity 5% •Time 5% ||
 * Product Criteria || Presentation Criteria ||
 * •Product 25% •Professionalism 5%
 * 2004 ASCD and Grant Wiggins and Jay McTighe**